Responding to the negative attention that it is receiving nowadays, McDonald's announced recently that from 2006, it is going to print a chart for giving information on the packaging of most of its fast food items. The corporation has been accused by the critics for contributing towards obesity and related health issues. A recent documentary titled Supersize, which focused on the health triggered by the fast-food diets, had filed a suit against the company for the boosting obesity among its teenage customers. However, the suit was dismissed.

As per the chief executive of the corporation, nutritional facts on the packaging would give information directly to the customers. According to him, this is the easiest way to communicate it. He added that the customers would be responsible for whether they add it up or not.

There will be bar charts and icons in the new packaging that would deal with five fundamental nutritional elements namely, proteins, calories, fat, sodium and carbohydrates. By the first half of next year, the new packaging will be rolled up in the restaurants in Europe North America, Latin America, and Asia.

Some nutrition experts doubt if the addition of nutrition labels would actually discourage people from consuming fast food. According to the chairman of the Department of Nutrition & Food Sciences at the University of Vermont, labels would not make much of a difference.

According to some others, at a fast food restaurant, determination of the nutritional content of each serving would be difficult in itself, if all the added ingredients are taken into consideration. A faculty of the University of Alabama is hopeful that Mc Donald’s would make each of their items equivalent to each serving.

Anyhow, McDonald's has made an endeavour to revitalize its image, with the health of their customers in mind and without considering the results the intended supply of information would produce.