Overhaul In CitiExpress To Be Announced By British Airways
Written by JDPGlobal | Thursday, 12 January 2006
The results of the review of its unprofitable regional business in the UK will soon be made public by British Airways Plc according to spokesman, Leo Seaton. The regional fares will be cut down by a third and it will also remove its business service from flights which aren’t arriving at or leaving from Heathrow and other airports in London, according to the Daily Telegraph. The newspaper reported that it would not shut any routes or fire any employees. Seaton said that they haven’t made any secret of their intention to restructure their regional operations. Seaton further said that the review would pay attention to the commercial elements of CitiExpress instead of the fleet and routes used by it. He didn't comment on the report published in the newspaper.
CitiExpress operates between Britain’s regional airports. It includes Birmingham and Manchester, and also to destinations in Europe. The fleet of the British Airways has been reduced by half to 57 aircraft in order to assist in reversing a 30 million pound operating loss at the unit. Willie Walsh, the Chief Executive Officer said that the company aims are of making a profit on the unit by luring customers from airlines such as Easyjet Plc. He added that the British Airways’ European short-haul business would return to profit by March 2006.