Although the basic goals of online and offline marketing are the same there are key differences in their format and approach.

Making sure each advertising campaign drives traffic and real customers to your site is important and avoiding the mistake of relying on consumers to simply find you is essential. Basic examples in attracting customers will incude publicizing your URL and optimising your site to be as search engine friendly as possible. Press releases will undoubtedly also lead to more exposure.

The marketing of any online commercial platform will also rely heavily on affiliate and joining established networks.

The analysis of your target market and consumer profile is complex and often will incorporate external research and expert database driven software. Remember to stay within the parameters of the law and regulations when applying customer management techniques.

It is common for our clients to be unaware that they have broken guidelines on data protection and overstepped the boundaries in customer management. JDP Global has complex customer management requirements and has been involved in staff education and monitoring at this level since 1998.

JDP Global may be able to assist in this area and has taken detailed legal advice on areas where advertising may be regulated.

For more information feel free to contact us.